Google has caused headaches worldwide with the deprecation of Universal Analytics, forcing businesses to transition to the new Google Analytics 4 instance by June 2023. Not only did they break real-time analytics, but Google also announced that they weren’t going to fix it.

At Parse.ly, we’ve also heard complaints around transitioning accounts, getting used to the new UI, and not being able to surface the actionable insights that content creators need to succeed. TLDR? Google Analytics wasn’t created for content people and GA4 is even worse.

In this on-demand webinar, hear about the changes to Google Analytics and how easy-to-use content analytics like Parse.ly can alleviate your GA4 struggles and uplevel your content strategy.

You’ll come away with:

• How to easily start capturing and acting on real-time data again
• The critical advantages provided to your newsroom by an analytics system built specifically for content
• Ensuring business continuity, data retention, and smooth operations
• Why and how customers use both Parse.ly and GA simultaneously